The Project: Marketing & Product
While working at American Express, I helped launch ReceiptMatch -- a digital and mobile app that helps small business owners track their expenses across their company by matching receipts with transactions on their card statement and then sync that information with their accounting software through Sync with Quickbooks or manual export. I worked closely with the Product team to develop and send marketing communications to OPEN customers, helping to exceed enrollment and app download goals by 400% and gaining recognition for innovation in email communications.
I later joined the Digital Product team as Senior Product Manager working on ReceiptMatch. In that role:
- I was primary liaison for ReceiptMatch with OPEN leadership, internal teams, and our customers through mobile & desktop product releases.
- ReceiptMatch user base grew by more than 200%.