https://www.jonigoldbach.com/home daily 0.75 2017-04-04 https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1434998785201-9LEDSKL5130J9GEDZ3YU/IMG_2772.JPG About - Affinity Mapping After interviewing 10 event planners and space owners, I created a map of key points from our conversations to organize common themes and goals for each group. https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1434992194836-Z71WSAJONIVN96UZ9VE9/IMG_0406.JPG About - Reviewing with Our Client We met with Joshua to review our findings from research, and confirm how GathrUp could fulfill user needs. https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1434998563307-H2B22ZWUCMHBXJZZ3I8E/GathrUp+draft+for+portfolio+copy.001.jpg About We found that event planners are concerned with finding a space that would create the right type of atmosphere for the event, and would be comfortable for their guests. Space owners wanted to be sure they and their space were protected during the event, and then were willing to do whatever was needed for the event to go on without a hitch. Both sides were open to the idea of renting out privately owned space for events, but only certain types of spaces, and only for certain types of events. https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1434998563412-HETNB5HZWRQ7V532UTTP/GathrUp+draft+for+portfolio+copy.002.jpg About - Digging into Event Context Context is important, but each person had different ideas about what events are appropriate in their space… and changed their opinion based on their role as an event planner, or space owner. https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1434998563880-MZTZVD92HVL1XRSJ2U6P/GathrUp+draft+for+portfolio+copy.003.jpg About People tend to trust themselves more in the role of event planner, but each person drew a different line around activities they felt comfortable with having someone host in their space including drinking, cooking, serving messy foods, inviting people the host didn’t know well, or inviting children. This realization, and the need to resolve this discrepancy became a primary focus in designing the GathrUp experience. https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1434998564406-0O99H9N6RMWV1G2VOEXS/GathrUp+draft+for+portfolio+copy.004.jpg About https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1435075686483-S0RNL4LCCTSNBXP3LGV7/IMG_2855.JPG About https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1435008938407-1CQW9JL77D96MP4D0NNC/IMG_2858.JPG About https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1435086669669-G2T26LS3PLIMB3C6WUMO/GathrUp+pp41-45.001.jpg About Though we incorporated opportunities in the product for event planners and space owners to talk about and resolve any discrepancies in the types of events they feel comfortable with, we felt that would not be enough to relieve any discomfort people might have with renting out their space for events, particularly with AirBnB vandalization stories making national news. Bad things happen, and at bars, restaurants, and other professionally run events, staff help keep things under control and make sure everyone has a great time. We proposed that GathrUp do the same by enlisting Brand Ambassadors to act as Day-of Planners and representatives of the brand. https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1435086667742-2Y9Q3FL9H9F0BOZDO0G2/GathrUp+pp41-45.002.jpg About I outlined marketing tactics that would help Joshua bring the GathrUp brand to life. Together, they create a cohesive strategy to reinforce the relationships between event planners and space owners, between GathrUp and the community. https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1435086668002-RNE67HSE7HH9B34PKB6C/GathrUp+pp41-45.003.jpg About Learning from the struggles of similar businesses like AirBnB and from our conversations with people who rent out their spaces, I created a list of legal considerations that could be important for GathrUp early on. https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1435086668282-PU2TDUQKMKU41I6K1RY0/GathrUp+pp41-45.004.jpg About https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1435086668620-BQROE37LVDF25TRS1R4T/GathrUp+pp41-45.005.jpg About https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1435089092757-KO78W3DLO1AKI7Y5O1LC/image-asset.jpeg About https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1487894312794-UKAAQ0G7JXTXBR1BWN7L/image-asset.jpeg About https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1435006960039-LUF85JELFI4KRWECLAOZ/GathrUp+pp21-25.002.jpg About - Home Page Overall response in user testing was positive. Users responded well to the images and understood what the site was meant to accomplish, but the images of spaces alone weren’t working hard enough to capture the excitement of being at a great event. So, I replaced the header with an image that more closely represented that feeling, and integrated photos of past events along with featured spaces in a carousel at the bottom of the page. Number of guests was initially a range of numbers to help with speed in search, but I changed that to a type in field to help with venue planning later in the process. https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1435006960225-XC1H2VN3WC34LXLYAN5K/GathrUp+pp21-25.003.jpg About - Search Results I started with a fairly minimal search results page for user testing, which was useful for pulling out the pieces of information that were most important at this stage in the search process. Users noted that they wanted to easily connect price, location, images, and a title. https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1435006960212-RCPRIE1X1LJJ0RGRNB8W/GathrUp+pp21-25.004.jpg About - Venue Page On the venue page, I similarly started out with a simplistic list of information about the space. There is so much information that event planners and venue owners expect to use that I wanted to use user testing as a place to optimize the layout and prioritize the most important pieces. Pricing and a couple of space features like occupancy and parking stood out as most important to see at a glance, so I highlighted and pulled them to the top of the page along with a map view of the location of the venue. After talking through opportunities for engendering more excitement around the venue and event experience with Joshua, I incorporated a carousel of images at the bottom of the page that would be pulled in from Instagram through a unique hashtag identifier for the venue, and carved out a space on the page for verbatim reviews. https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1435006960425-LGJ7MOC3PXC30WKIXEF9/GathrUp+pp21-25.005.jpg About - Logged Out User Booking Flow The initial sign in flow after indicating a request to book echoed the flow that AirBnB currently uses, but users found the lack of indication that this was a necessary step to book confusing. I took that into consideration in the revised flow with a little additional messaging to clarify. During the booking process, I envisioned the search and booking criteria being pulled through, so that the user would just need to add a personal note with a little additional information about the event for the vendor before completing the booking. I created a confirmation message which the user would see after completing booking aimed to instill confidence, but encourage the user to keep browsing through other locations in case the first location doesn’t work out. https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1435006959943-6BNA3T1VIE6AA2ZUSVXG/GathrUp+pp21-25.001.jpg About - Venue Dashboard https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1438712380537-LSNDE6472438IQV8SHUG/USA+Today+Map+View+images+for+portfolio.001.jpg About https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1438712381071-RK3GNRCWL1B92JVG3O2F/USA+Today+Map+View+images+for+portfolio.002.jpg About https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1438713378921-VRN40FMQGYU2MQ8Z0BKF/USA+Today+Map+View+images+for+portfolio.007.jpg About 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https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1496436361228-CSKT12QQIAM28SJKVSBB/Digital+Download+V2-Digital+Download+V2-028_2017_BOSSLADIES_APRIL_JONI-0028.jpg WIP About Me - My mission isto engender a customer-focused approach to product and marketing in order to drive growth. I believe that product and marketing experiences are closely intertwined and should be developed in coordination to create a holistic customer experience. I love working with passionate teams and companies to help bring new ideas to life, grow existing products, and engender close relationships with customers. https://images.squarespace-cdn.com/content/v1/5582d058e4b0fcd524918fe6/1490053866719-FLKBC3YZDV44Z166PUWD/Experience+Graphic+2017.jpg WIP About Me - I'm a digital product & marketing strategist. I combine a deep knowledge of marketing with experience managing product development and growth from idea to product-market fit and beyond, combined with a passion for discovering and solving customer pain points.