Joni Goldbach
Digital Product & Marketing Strategist
What do I do? Well, after more than a decade working to help companies (small to large, startup to Fortune 100) grow through marketing and product management, I have a very particular view of the world. I'm an optimist. I believe that a company's success revolves around how well they treat people -- particularly their customers! I believe that product and marketing are intertwined -- together they create the customer experience! I believe that product and marketing should support each other to solve customer needs. And that's what I aim to do!
I have been fortunate to work with wonderful, mission driven companies. And I love opportunities to work with passionate people who also see smart growth and empathetic service as their true north.
Here's what I've been up to over the past few years:
Heroic Aspirations : Working with entrepreneurs to help grow their businesses through digital product development and marketing.
Design Sprint Consultants: Helping companies of all sizes develop and test new products, services and big ideas quickly through Design Sprints, Immersion Days, and Design Thinking Workshops.
Sweeten : Connected homeowners with the general contractors in NYC and Philly to bring their renovations to life. Helped Sweeten grow and enter a new market as their Senior Product Manager.
Date Night Is... : Helped couples across the US keep the magic alive by delivering personalized date recommendations through our location-specific, interest-aware online application. Co-founded and grew this startup with this awesome guy, Danny. You can learn about our journey launching and growing Date Night Is… here.
American Express : ReceiptMatch : Helped small business owners manage their expenses with this digital and mobile app. Helped launch and grow ReceiptMatch to several hundred thousand users as a Marketing Manager and then Senior Product Manager.
American Express : Small Business Saturday : Helped small businesses do more business on the Saturday after Thanksgiving and throughout the year. Helped launch and grow Small Business Saturday into a national movement 2010 - 2012 as a Senior Marketing Analyst and Manager at American Express OPEN.